Arka Media Works, the makers of the movie Bahubali, has tied up with the Centre for Innovation and Entrepreneurship (CIE) at IIIT Hyderabad to set up Media-Tech Accelerator to promote startups working in media technologies. "Movie production in the country now leverages many of the latest technologies available globally," Shobu Yarlagadda, Co-Founder and Chief Executive Officer of of Arka Media Works, has said. "This accelerator will support Indian innovators and start-ups in creating new technology driven solutions for the media and entertainment sector. The possibilities are immense," he said. The accelerator will help the shortlisted start-ups to benefit from cutting-edge research work being done at the International Institute of Information Technology (IIIT-Hyderabad).